Bus stops with the smell of food – cookbook advert in London
The stops are designed to arouse the appetite of passers-by and present the book of vegan recipes “The Bosh” to them .
HarperCollins Publishing House and MediaCom agency have launched an advertising campaign in the UK to promote the cookbook of vegan recipes “The Bosh”.
The agency has equipped several stops along one of the metro lines with images of dishes from the book that emit smells of food.
The authors of the book are Ian Tasbi and Henry Firth
The book “The Bosh” was released on April 19 and, according to the Nielsen BookScan analytical company, became a bestseller of 2018.